WHAT’S HAPPENING IN THE ELGON WORLD?
Numerous and exciting news liven up the month of February: fashion events, new product launches and the eagerly-expected opening of the new academy.
Starting from this month, the following will be available: 11 new premixed nuances included in the Get the Color Mix series; the new Refibra Restoring Treatment Kit, for extremely damaged hair and SUN, the sun screen line from Elgon, with two new protective products.
The new Human collection is now at its 7th edition, presented during the show The Secret Garden on February 27. This is the debut event for the Florence Academy, with a two-day workshop. The Human 07 training course was so successful that new dates have been scheduled for March.
Last but not least: Elgon is more technology-oriented than ever, with a new application for I-Pads illustrating every product or service available.
Update the Elgon world!!!
PRODUCT NEWS
The new GET the color mix series
For the 70-100% gray hair coverage Elgon’s color experts have designed Get mix to avoid mixing two color tubes (shade + natural).
Ash series
5.1 + 5 = 5.1 mix
6.1 + 6 = 6.1 mix
7.1 + 7 = 7.1 mix
Golden series
5.3 + 5 = 5.3 mix
6.3 + 6 = 6.3 mix
7.3 + 7 = 7.3 mix
Copper series
5.4 + 5 = 5.4 mix
6.4 + 6 = 6.4 mix
7.4 + 7 = 7.4 mix
Red series
5.5 + 5 = 5.5 mix
6.5 + 6 = 6.5 mix
To try this line, a convenient Trial Kit including:
4 nuances
3 20 vol. peroxides
1 brochure
1 Guide
The Guide, in a poster format, provides all the information on basic colorimetry and the coverage of gray hair for the less experienced colorists.
Characteristics of Get the color mix:
- 100ml and 50ml tube
- 11 nuances
- Mix ratio: 1:1,5
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The new REFIBRA kit is now available
Refibra is a restructuring treatment for hair fibers damaged by excessive treatments or mechanic stress or which look dull and are difficult to comb. Refibra contains algae, oligoelements and Redoxina®:
Refibra is now available in a convenient TREATMENT KIT for the salon containing:
1. A RESTORING SHAMPOO (250ml)
Restructuring shampoo containing collagen hydrolysates and other softening agents. It has a deep restructuring effect and provides softness and body to the shaft, protecting hair from external agents.
2. A CONCENTRATED RESTORING MASK (100ml)
This is a technical and extremely concentrated product. It makes hair extremely soft and repairs the shaft, also thanks to the action of glycerin and guar derived polymers which restore the shaft hydrolipidic film. The result is softer, shinier and full-bodied hair.
3. A towel turban for hair
4. A 100% recycled plastic comb
Size: 30 x 18 x 7 cm
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SUN screen products
The Elgon SUN line currently includes:
1) Nourishing shampoo. 100ml and 200ml bottle
2) Restructuring Mask. 100ml jar
3) Softening Protective Oil. 100ml bottle
The new entries are:
4) Taming cream: untangles and protects hair, making it silky and more easily combed and eliminating frizziness. 100 ml tube
5) Moisturizing emulsion: applied in-between exposures and after the exposure, it is a spray microemulsion, rich in oligoelements and collagen; it protects and strengthens hair, making its fibers elastic. 100 ml spray can
The line is supported by:
Counter displayer. Size: 33 x 13 x 47
Brochure. Size, open: 12 x 72; closed: 12 x 21
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ACTIVITY NEWS
The Secret Garden – Human edition 7
27 February, Florence
Original styles, imaginative transformations, a wish to change as seasons change. This is how the Elgon artistic team (Marco Girotti e I Dama) devised the looks of the 2011 collection, presented on February 27 in a fashion and trends show in Hilton Hotel in Florence. The audience was numerous and multinational in this event, with the participation of about 300 people. With the collection, also a mini-site will be launched (http://www.elgoncosmetic.com/thesecretgarden), to be informed about the new trends and behind the scenes tidbits.
The collection launch will be accompanied by the related video available on the web and Elgon’s social pages. The show was followed by the first two days of the Human 07 workshop unfolding these days. The workshops are an opportunity for the debut of the new prestigious location of the Florence Academy, which will soon have a mini-site with a photo gallery to show all its potentials.
The participants were charmed by the style and sophisticated design of the new location, making these days a symbol of the celebration of Elgon‘s spirit, in the forefront of elegance and expression.
The success of these training days is confirmed also by the high number of registrations received for the Human 07 workshop, leading to the scheduling of a third date.
These are the new dates for the courses:
III HUMAN 07 workshop, scheduled for 27-28 March, 2011.
The course previously scheduled for 27-28 March, MADE.IN.COLOR, has been postponed to 17-18 April, 2011.
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New Elgon application for I-Pad
Elgon is more 2.0 than ever! Starting this month, the whole sales network will be equipped with iPads, with an application illustrating every product or service available, with the aim of a further development of Elgon’s sales network and spreading of information and multimedia contents. The new service will be soon available in English in the coming months. In the mean time, to download the application in Italian, browse Apple Store: “Elgon.app”.
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Scheduled
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18-21 March: Cosmoprof Bologna, stand 36, booth N3-04
18 March: special event “An Evening with Elgon”, I Portici Hotel, Florence
7 to 10 March: training in Hungary
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