WHAT’S HAPPENING IN THE ELGON WORLD?

Bambini line

Children’s hair and skin are extremely delicate. This is why the Elgon laboratories have created specific products with selected ingredients for protected and soft hair, avoiding the use of parabens and conceiving the products in view of minimizing the risk of allergies. The lines includes 3 products:

Delicate Shampoo: shampoo specific for children, suitable also for very sensitive scalps.
250 ml bottle

Tangle Remover:
A leave-in spray conditioner that improves combing by easily disentangling the hair thanks to its softening and moisturizing ingredients.
125 ml vaporizer

Wash-away Shampoo:
Shampoo with adjuvant anti-parasitic action. Contains aloe, essential lavender oil, and tea-tree oil to promote the detachment and removal of lice and nits.
250 ml bottle

The line is supported by:

- brochure in 3 languages,
- tester for the shampoos

Sinsea line

Sinsea is a specific treatment line, paraben and sulphate-free, for sensitive scalps. Designed without aggressive substances, Sinsea has been created to balance, soothe and strengthen hair and scalp.


Sinsea takes care of sensitive scalps with products for:
1. Dry or dehydrated scalps
2. Scalp with excess sebum
3. Frequent washings

The formulations are enriched also with an anti-age ingredient for a time-control effect and contain 7 natural origin oils.

Sinsea includes products for scalp pre-treatment, cleansing and care of lengths with 7 formulations:

For dry or dehydrated scalps:
• Soothing milk: Pre-wash cream - 200ml bottle
• Moisturizing Bath-oil: shampoo - 250ml and 750ml bottle

For scalps with excess sebum:

• Rebalancing pre-treatment: prewash gel - 200ml tube
• Rebalancing Bath: Shampoo - 250ml and 750ml bottle

For frequent washings:
• Biodaily Bath: Shampoo - 250ml and 750ml bottle

The lines is completed by 2 products for lengths:
• Noutrienergetic Mask: rinsing conditioner - 250 ml jar
• 7 oil Blend: Finish leave in - 100 ml bottle

The line is supported by:

- bowl & brush set
- 3 brochures in 3 languages (Ita- Eng- Spa).
- testers for all products

NEW VISUALS

To make the lines richer, Elgon presents two solutions to display and enhance the products:

- Self-assembly counter display: 40 x 25 x 46

packaging: 42 x 46 x 7,5



- Expo luxury fixtures: an innovative wooden counter proposed by Elgon to provide the salon with a new preciousness. A unique solution to innovate and stand out: 80 x 54 x 168

packaging: 60 x 120 x 43

Elgon changes its logo

Elgon changes its Logo, Elgon has decided that from today onwards, it will communicate with the market through new signs to renovate itself and convey its message with more strength.

The traditional logo with red little waves that has been present all these years in the communication of all products and services is replaced by a more essential lettering, defined only by the symbol R of “registered”, making reference to the intellectual property of the brand and underlining its uniqueness and innovation heritage.
The birth of the new logo is accompanied also by a NEW COMPANY DESIGN, visible on all visuals and merchandising items.

Academy Italy

The last scheduled courses took place this month: the anticipated workshop on coloring in a nearby town, San Gimignano, the motivational course on wellbeing in the workplace and in private life, and the course on sales. The academy also hosted an informal event for Italian customers, a happy hour on Sunday 20 November to open the doors to new and old customers and to present the new features for next year.

Hong Kong exhibition, November 9-11

At the most important event in the Far East for the cosmetic sector, Elgon presented the new lines Sinsea and Children. The packagings and contents of the new lines gathered great enthusiasm and, at the same time, the cosmetics professionals showed high interest also for the coloring lines Get the Dolce and Primaria.

The Sublime City, Mexico

Elgon’s collection show tour, The Sublime City, is still on. A very successful event with over 120 people, among foreign business partners, took place on November 14 in Mexico. The show was presented by Chema Luceno, the popular Spanish hairstylist.

December 5: Elgon Academy, “You in Social Networks”